Kings of Content
I think Corey Deitz is missing the mark overall in this article, but he does have some valid advice for webcasters who can’t afford the new royalty rates.
From “Becoming King of Their Content“, Dietz wrote:
What Webcasters Can Do
The answer is simple: find content that is not tied to any royalty structure.
Any webcaster can survive who originates his/her own content like talk shows, instruction, news, original music, etc. If the only thing you can do is stream someone else’s music, then quite honestly you haven’t been offering anything that can’t be obtained somewhere else.
I would change one thing here, though. The problem is not that a webcaster doesn’t offer something that can’t be obtained somewhere else, it’s that it is owned by someone else.
Tags: [internet radio, royalty rates]Comments
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